Choose either side of motion; Avoid confrontation

I am Ankur Ogra. I passed out of the institute in 2006. I was awarded the Achin Ganguly Memorial Scholarship for topping the entrance examination. I have worked in various advertising agencies like Dentsu, Ogilvy & Mather, Draft FCB Ulka and I am currently working with Percept Hakuhodo as Senior Manager– Strategy. I have worked on various brands like American Express, Hutch/Vodafone, Tata Docomo, Indian National Congress, Hero Honda, Canon, Oswal among many others. I was also doing theatre during my days at the institute with Barry John and acted in some plays with him.

First, congratulations on cracking the entrance examination. You have crossed a major hurdle but there is still some way to go.

The GD and interview would actually be an extension of the written exam given by you, as even they would test your knowledge of various topics and issues ranging from the world of advertising\ marketing to general issues concerning the country and the world.

Let’s take the interview first; this would be conducted by a panel of 3-4 people, who would include professors and working professionals. They would generally ask you basic questions about why you want to do the course, questions pertaining to your under graduation, where do you see yourself 10 years down? ...etc to more general questions (which would test your general knowledge).

Be calm and don’t become nervous if you don’t know the answers to certain questions, you are not expected to know everything! Please don’t give vague or wrong answers. Avoid that all costs. Admit that you don’t know about a particular thing\topic if you are not sure about it.

Dress semi formally\ formally. Avoid wearing casuals like torn jeans or floaters.

Previous Blogs by Ankur

Knowledge is more important than preparation

Tips to crack the entrance examination for Advertising & PR

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Regarding the GD, it would again be a topic of general knowledge, in which you would either have to speak for the motion or against; you would be called into the interview room along with 4-5 other candidates and you will have to take a stand.

Choose either side of the motion, as long as you have a logical reasoning or factual data to back your argument. Avoid a confrontation with other candidates, as that would not leave a good impression on the judges. Please don’t be dismissive of the motion that you haven’t taken, as that would also have its pros and cons as well.

In the end, try coming to a conclusion and encompass everyone’s views on the motion.

Best of luck!

Cheers!!!

Ankur Ogra