Either speak for or against the topic...

Hello Everyone,

Congratulations for clearing the written examination and making it to the GD and PI, the last hurdle of the Big race.

Let me share with you the exact scenario I faced when called for the GD and PI. trough this 'll try and bring respite to the minds of all those preparing for the ADPR course.For GD, ten short listed applicants were called in.

There were 4 jury members one each from diff fields of advertising- i.e.- creative, PR, client servicing and research. The topic for discussion was "Does a 30 sec commercial really bring about difference in the lives of the audience? Or is it a waste?"We were given 2 minutes to think on the topic before starting it off. I am not sure if the same will be followed this year however, few things to be kept in mind before starting off:

# Do not panic. Calm down and THINK. Don't think oh should I start first? What is he thinking? Oh! She looks intelligent! Just concentrate on the topic and what you feel/ know about it.

# Do not panic if you are not the 1st one to start the discussion. (As preached in most of the GD prep classes in various coaching institutes). If you are the 1st one to speak- make sure you make sense. Don't just rattle off and stop and blabber. It will do you more harm than any good. Wait for the right time and slice in. (I was the 3rd one to speak)

# Do not be aggressive as if you would tear apart your opponent. Be firm and confident in what you are saying. Support your opinion with facts if possible.

# It's important to take a stand. Either speak for or against the topic. Do not tread the middle path. This is the time when you can put forward your thoughts and arguments and convince the jury that you are the right person to be selected.

# Be crystal clear with what you are saying. Support your argument with valid examples.

# There can be a situation where people in the group are both Hindi and English speaking individuals. Address every one while speaking. If need be you can switch to Hindi or English while addressing a concerned participant. This not only helps the discussion to go on smoothly but also adds on few points to your kitty.

# Don't be over confident. It feels that you know a lot but believe you me, when you are out there, the fight gets tougher. That Simple Sam in one corner can make you sweat your heart out.

# In a group discussion it is not only important how you put your points and arguments forward but also how you lead the group. If there is no consensus, or the group is moving away from the topic get them back on track. Lead them.

# Wrap up the discussion within the given time limit. Good if you can come up with a conclusion. In a case of non-consensus, the jury will ask you to sum up and give your views on the topic. Again an opportunity to leave a mark, make best use of it.

As far as the personal interview is concerned it can vary from being very formal to very informal. There can be instances where in you can be asked to present some thing in front of the judges. It will be an activity out of your resume so be sure, what you write in there is what you are. Knowledge on the current affairs, advertising world and different media is a must. They will test your creativity and presence of mind.

Believe me it is not rocket science. Just have faith in your self and nothing is impossible.Few other important things to be kept in mind:Dress properly.Wear a smile.Be honest.These are some of the suggestions I have for all of you. I hope I am able to address some of the issues. Once again all the best and give it your best shot- for the world out there wants some one like you to take charge!

Bindi Joshi