"The countdown begins..."

Hi! this is Vishakha. I am from 2012-13 batch of AD/PR.Currently, interning with IFFCO in the PR Department, I keep keen interest in arts-music, literature & theatre.

Countdown starts! Few more days and IIMC entrance exam will be here. There must be some mental pressure about how to study for exam and from where to study. But I tell you what, mugging up things won’t help you here, because in examination hall you will do only two things – think and write…So, to think you should know about the current happenings and to write you need to know how to move your pen to make impressive sentences. It is important to mind what you say but in AD/PR it is more important to learn the art of “how you say”. It’s great if you have good and creative ideas but you should also know how to put things in a better, presentable and convincing manner.

Keep yourself updated. Read newspapers like The Hindu, Economic Times, Indian Express for news and Times of India for advertisements, magazines like Open and Caravan. Watch television, understand the advertising trend and something that will give you extra points is when you will analyze ads and make your own opinion if you find it convincing enough or not. Digital media is again very important to look at. I think that won’t be a tough part as we are already using digital media so much. But to be specific, have a good knowledge about social media from marketing perspective, go through the blogs related to brands and media and other stuff.

Sorry, but I have something sad for people like me who are non Mathematicians! This time you’ll have to face real maths problems which will be more than just mean, median, mode that came in last year’s question paper. Be prepared for some good mathematics questions.

So, for the entrance exam :-
• Read newspaper and magazines
• Watch television
• Surf internet
• Get your brains to work
• Think “out of the box”
• Do some maths
• Eat well and sleep well (most important)!

Rest assured, if you enter IIMC, you will love the place and will have fun. So go for it and give your best.

My best wishes!