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| Manisha Dash is student of Ad-PR current batch and doing her internship in PR Department of IFFCO.
So this is the prequel! The written test of the IIMC entrance examination. And before you really land up with your dream role in the Register rolls of IIMC, you need to give certain points a hit, and lest you miss it, let’s put them in bullets that strike your mind, neat.
Now that we are talking of getting into Advertising, creativity is no doubt a pre-requisite, at least in the entrance exam! Get the most out of your experiences. Recall the ads that struck you and analyse what made them click. And ask yourself how would you have approached the same, had you made it. Last year’s question paper carries a question on reframing the taglines of certain brands or products and giving valid explanations for the same.
Again, if you thought the Ad world was filled with creatives alone, welcome to reality. There is much more that goes into making ads than just writing punchlines. (You will realize this as soon as you enter IIMC!) This year’s question paper is going to check your aptitude as well, with basic mathematics. Last year’s paper carried certain problems on mean, median and mode and basic statistics. Please expect a paper with a strict approach on numericals this year. Getting hold of RS Aggarwal Quantitative Aptitude book and just solving at max,five to six problems from each chapter would definitely give you a boost.(It was my Bible during the placement process of B.Tech!)
Even though ADPR paper varies greatly from EJ, HJ and RTV, a person is deemed selection worthy only if he/she is abreast of current news. After all Public relation requires knowledge of the public! Nothing to panic if you haven’t been up-to-date all through the year. Get going now! Catch hold of any online newspaper site.(My personal favourite ‘The Hindu’.)And browse through its archives. The editorials give a fair idea of the news and also help formulate opinions. (And should I let you a secret-I simply went through the Wikipedia on India the night before the exam and the links provided in the bibliography ; it summed up the main events of the year ! However, jotting down the important news at least a month in advance helps! )
ADPR requires not just news but brand news. To understand ,please refer the following:
I. Brand equity on ET( Wednesday supplement of Economuic Times)
II. Storyboard(CNBC)
III. Magazines like Business World, Business Today, Outlook Business.
IV. HT Sunday
V. Sites like www.afaqs.com, www.exchange4media.com
VI. Face off (by Vir Sanghvi) and Sunday Sentiments (by Karan Thappar J)
The information gathered from the sources mentioned above lend a meaningful insight to the way things work in the corporate, business and advertising world.
Going by the current trends, Digital media is sure to make some space in the question paper. Last year’s question paper carried a question on the role of social media in influencing consumer behavior. So, the sooner the better, you start observing digital market trends and read certain articles or blogs on the impact that digital media is creating in the business world.
I believe the aforementioned bullets will suffice to hit the bull’s eye.
Just remember, "If at first, the idea is not absurd, then there is no hope for it.”
-Albert Einstein
So, be your best. Implement your unique sense of writing and analysing. Rest assured, the sequel shall follow- “Life in IIMC”. All the best, IIMC aspirants!
P.S: I followed www.iimccounselling.blogspot.in sincerely for at least two months prior to the Entrance exam and I can’t thank my seniors enough, whose blogs gave a direction to the preparation process and helped realise a dream called IIMC.
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Wednesday, May 1, 2013
Ad-PR: Grabbing The Goal- IIMC
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12 comments:
Thanks for the useful tips.. Really helpful. :)
What kind of maths questions can we expect?
Hi Sikha! You can safely expect questions from eight, ninth and tenth standard.That will be basic maths, say basic statistics,et al-easy to solve but you would just need to be fast enough to solve it within the time frame.All the best.
Can you please also throw some light on the interviees that takes place after the written exam.
Manisha Dash replies to Animesh Panwar and all:-
Hi Animesh! If written has been cleared , there is no reason for not cracking the interview. lnterviews are a tete-a-tete with your would be faculty....go on and give yourself a chance to know yourself better. The interviewers' questions and remarks leave you mulling over the few moments spent in their company for a long time! There would be some certain questions, like why ADPR and if Advertising then what aspect of advertising? Well, each and everyone of us rightfully declares as being creative, inquisitive and so on and that is where we are caught off-handed. In due course we come to realise that creativity is just one subject in the course.The rest papers deal with media planning , advertising, Public Relations, et al. So, Think of a logical reason n if you really want to go into creatives or copy writing, go ahead n answer with conviction. Rest assured , the interviewers are earthlings and give you ample chance to speak. Unlike the parliamentary sessions , even the Group Discussion is simple with everyone getting a chance to speak.In case you run short of points, chill, lay back, listen to others, reframe their points and add them to your views n lay forth your point without shouting at the top of your voice. A cool demeanour is always welcome.And yes, the GD topics are very simple yet generalised like "Do Ads make a difference". Remember to give examples and co relate with some known incidents in GD as well as interview. I think i have given enough of free advice! Now , run ahead n all the best!!
Really useful info Manisha ji, thank's for giving. I'm doing MBA, is it use to do for AD&PR with which specilisation in MBA?? What the exactly portion for preparing entrance test of IIMC &many??? Where can available of previous model papers?? please give me.
Hello Manisha,i am a BBA graduate in Marketing and preparing for ADPR from IIMC. Though i am comfortable with English as well as Hindi, is there any preference for a particular language in written exam and interview? can you please list few strict DO'S & DON'TS for IIMC aspirants. Your suggestion will be extremely helpful.
Thank you for all the information you have given here. I especially appreciate the information and advice you have provided. Your assistance has been invaluable to others. Again, thank you so much. I greatly appreciate your effort.
Your article was really helpful. Thanks a lot. :D
It answered most of my querries though I do have another one. What is the expected salary after one is done with the course. Please reply. Thanks :)
Thank you Manisha.. your last moment tips really helped me to complete my preparations.. one question that I would like to ask.. can you tell me in a brief that what sort of question will b focused in this year's question paper? any random idea?
How to give a fresh start for iimc entrance and things which should be taken in consideration, really confused.please guide how to be in smart study criteria. Thank u.
How to give a fresh start for iimc entrance and things which should be taken in consideration, really confused.please guide how to be in smart study criteria. Thank u.
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