How to Get in to Ad-PR & Never Get Out

I am Saurabh Yadav. I passed out in 2005. And then when i woke up i was an intern in Grey Worldwide. It was a good start as starts go. I got to work with some of the people I would continue to work with in different agencies over the next 8 years.    I have caused ulcers to servicing in Saatchi, TBWA, Meridian (a chhotu agency of Ogilvy) and now i am with August Communications. I love anything that comes with an internal combustion engine and can handle corners. But I prefer bikes. " 

Greetings earhtlings.

The first time i came to know about IIMC was in a class where they were trying to prepare us for CAT. I knew i had to join advertising. Clearly the teacher there shook her head and told me to prepare for IIMC instead. 

I knew i had to be in advertising because writing stuff that ends in real time LOL came naturally to me. That and making fun of people. Wasn't too bad with wit too. 

Not to mention an ad that i saw in Reader's Digest made me realise there was something cool about this profession. It was an ad for Mahindra Classic. And it said : "Admit it, you have always been crazy about topless models." 

So the first thing to remember about getting through AD&PR at IIMC is whether you want to join advertising. If yes, why? Do you have that one ad that gave you the giggles and made you want to be the one who could spread H1N1goosebumps. 

If you know why you want to get through, it is easy to convince someone else too. The folks who will interview you are looking for that. 

The second reason i wanted to get into advertising was because i always believed if you are an MBA you have to wear formal clothes. I hated formal clothes. And I had read somewhere that the only workplace cool enough to allow shorts and chappals was advertising.

Have your quirky reason to join advetising. People who don't know anything about you always want to hear about your quirks. The interesting your quirks the more chances you have of holding their attention. 

And then there is luck. I have always been a luky son of a gun. I think i am more lucky than i am talented. Or almost as talented as i am lucky. Never discount luck but don't put all your eggs in luck basket. Luck is like a helmet, it saves you when you fall. But your talent will prevent you from falling. Know your talent. And luck. Don't be overconfident about any of them. Or anything for that matter.

Lastly don't go ballistic at the GD. Put your point. But get a point first. Start if you are confident about the topic. But always, always listen to what others are saying. Even if they are just yapping horse dung. Because the more the others yap the more chances you have if you say something half intelligent. While i admit in real life people who yap a lot succeed but the ones who speak less but say more are always respected a lot. Earn the panel's respect.

Then again, don't believe in these tips and tricks. While they are pointers there is no sure shot way to get into IIMC. Do whatever works best for you or has worked for you. Try to stay sharp, knowledge about why Germans are bailing out Cyprus and how data mining helped change the war in Afghanistan and Iraq might not be important but wouldn't hurt your chances. 

That's that then. Good luck with the rest of the jigsaw. If you don't get through, remember IIMC does not get you the best paying jobs. If you get through, remember MBAs get mails at 3 o clock in the morning, you won't be able to count the number of beers you have downed, let alone read the message at that time.

Cheers.