Keep Calm and Catch Your Dreams

Aishwarya Anand arrived at IIMC for the course of Ad-PR (2013-14) after completing BCA. She got placed with ValueFirst- Digital possibilities as  a Social Media Management Trainee.

9 days to the entrance exam and with the panic setting in, you are bound to lose your cool and will eventually miss out on some important information. Keep calm, relax. Clearing AD/PR is not a difficult task. If you are passionate about reading and writing and can think on your feet, you have amazing imagination and can persuade people to believe your ideas, then you are almost through to the GD.

A lot of people have told me- “AD/PR is going to be filled with questions on Advertising, we don’t know anything about advertising”, trust me you don’t have to know about advertising to clear the paper. I am a BCA graduate who knew nothing about advertising or PR about a year back. I still managed to clear the paper. AD/PR entrance exam can contain questions related to absolutely anything and everything. If you think you are creative, the paper will be a cake walk for you.

Remember one thing- lengthy answers are not going to fetch you more marks. Keep it as simple and short as possible. Do not beat around the bush. Read as much as possible. Keep yourself updated with the latest news and happenings around the world. DO NOT CHANGE THE CHANNEL DURING THE BREAK…. Watch all the television commercial.

It will seem like it was just yesterday that you wrote the entrance exam and you’ll find the results knocking at your door. Once you clear the entrance exam you have to gear up for the GD/PI. Okay one does not prepare for a GD. I can assure you that even if you Google topics for GD and take tutorials on YouTube you will be taken by surprise when you are actually there at the GD. One cannot in their wildest dreams imagine the kind of topics that one might get in the GD at IIMC.

What you must do is dress up in formals and look neat and presentable. There is no rule that you speak in fluent English, if you think your Hindi is your strength then go ahead and speak in Hindi. You don’t have to be the first one to speak, but make sure whatever you say makes senses and is relevant to the topic given to you. You will be asked to pick a chit to select the topic, think twice before you pick one. Let’s hope you get an easy topic.

Nobody can guide you for the PI. You are the passport to your seat in IIMC. Project your talent and caliber. Be confident, calm and relaxed. Listen carefully and answer smartly. Do not say anything that you cannot substantiate for.

“IF YOU REALLY WANT TO CATCH YOUR DREAM, YOU HAVE TO CHASE IT”

Trust me it’s an actual “dreams come true moment “, when you find your name in the selected candidates list. So chase your dreams, prepare well.

ALL THE BEST !!!