The Perfect Blend of Aptitude & Attitude

Ajra is an alumna of Advt-PR, 2013-14 batch. After completing her Bachelors in Journalism and Mass Communication, she interned and worked for two years, gathering a little experience for the Advertising field, where she always longed to be. Fond of books and music, she is not-a-very social element but a lover of Instagram. She is currently placed at Grey Group India through campus placement, where she is a Copy Intern. She thinks she found “It” in IIMC, and hopes, you might.

Entrance exams, brings along jitters and anxiety, but for the aspirants of IIMC, a pinch of patience, an ounce of ideation and loads of common sense is the right potion to be gulped down during these freaking times.

To start with-

A. Read newspapers, articles and keep yourselves regularly updated. Brand Equity, www.afaqs.com, www.exchange4media.com and any one daily which you completely rely on, are must reads throughout the course of your preparation.

B. Read about the major current events, recently, about the Political campaigns of both INC and BJP, the AAP Govt., etc., and all other national and international events.

C. Campaigns say a lot about creativity, hence fish out some advertising campaigns,old and new, memorable ones; pick out your favourites and question why were they successful.

D. Try and remember the taglines, the agencies behind the campaigns,people in the advertising field or otherwise who have influenced you in some or the other way. 

E. As far as attempting the question paper is concerned,read all the questions carefully and answer only if you are sure you can pen it down well.

F. Don't exaggerate or run around the bush, keep your answers simple and easy to understand keeping intact the main idea behind it.

G. Nervousness is healthy,but not in abundance,(just like I am a little and wrote point "d" again)(now don't scroll back..!!!!).

H. Read all your answers carefully before you submit and most importantly manage your time according to the length of the paper.

After the months of toil and effort you have put in(I hope you have), this is the time, to channelize all your energy and work more towards both the APTITUDE and the ATTITUDE.

The Group Discussion and the Personal Interview are the next challenges to be faced,where these elements are amongst the most hunted ones.

The Group Discussions may include defining a FULL STOP or your take on the Arab Uprising,it is your command over your chosen language,either Hindi or English, along with a dash of wit and genius that will take you through.

The Personal Interviews too, can be as random and as dramatic as your dreams.Here,just be a LITTLE confident and here I stress on little, and carry yourselves well.Answer what you know and please deny if you have no freaking idea about "it",where the "it" could be the colour you choose to wear that day, or your Kolhapuri's.

If you have longed to be here and are ready to join the premiere institute of communication, please take a call well before the 'Eleventh' hour and start preparing, as you will sooner or later understand and feel that it was all worth it.

All the best to everyone and before I conclude,remember there are no set rules and directions for success.

Work hard,read and most importantly keep alive the passion and zeal you have.I am sure; the rest will be HIS-STORY.

Caution: These are not guidelines but just a few May-Help lines...please don't blindly follow, USE YOUR BRAINS.