How to Make a Difference

Saloni Seth is 5th topper of Advertising & Public Relations, 2012-13 batch. Firmly believes creative people don't do different things they do things differently. Loves marketing and brand management. Currently working with HCL Technologies as Senior Executive Brand Team.

Tick tock Tick tock! As the countdown begins for the IIMC entrance exam, the anxiety over one’s performance in the exam also increases. But this exam is not like other exams where you have to memorize 100 pager formulas or theorems to solve. This exam requires cool and relaxed mind which can accommodate rooms for creativity and fresh ideas.

I would share three simple mantras which would help you to score well.

#1 BE An AD GURU: 
Critique every latest ad which are in air for past 1-2 month. Write what you liked in it and what not. Suggest some alternative taglines to the ads shown. Involve your friends and family member in this activity and share your ideas with them. Enjoy the fun of being an AD Critic.

#2 BECOME BREAKING NEWS: 
Be faster than any XYZ newspaper or news channel. Try to be abreast with the happenings around and be updated with recent laws and sections. And take proud in updating all current news in FB first. ;)
In entrance test, try to connect each and every answer with the latest happenings.

#3 BE YOURSELF: 
Listen to your favorite songs and watch all-time favorite movies. Let your imaginations take new shapes.   And most importantly carry your personal charisma, wittiness and intelligence into the entrance hall. This is what makes your answer different from rest of the crowd.

With these three mantras, I am sure you will come off with flying colors!!!


Wish you luck. J