Eat Ad-Breaks, Sip Hoardings, Breathe Campaigns !

Isha is an alumna of Ad-PR, 2013-14 batch. After completing her Bachelors in Journalism from University of Delhi, her love for Advertising landed her in Indian Institute of Mass Communication. She is a social butterfly and you’ll mostly find her glued to her phone screen tweeting, facebooking and instagraming. If you want to know about the best eating joints near IIMC, she is the right person. She is currently placed at Favista Real Estate Private Limited through campus placement, where she is working as a Content marketing Executive.

Well, if you are looking for some TIPS to crack the Advertising and Public Relations entrance  paper, please stop the search right away. This paper can be cracked only if you have never flipped channels during ad breaks and have keenly looked out of the car window and observed the hoardings. Just make sure you’re PASSIONATE about joining this course and have not just filled in the form because it was ONE OF MANY options for you.  PASSION, CREATIVITY, CURIOSITY, LOVE FOR WORDS, CRISP-TO-THE POINT ANSWERS is all you’d need to crack the exam.

Some Important Pointers:

• Attempt ONLY those questions about which you’re 100% sure. Be CRISP and to the point. By to the point I mean, be sure of what you are writing. More than correct answers this paper is more about how effective are you with your thought process and words. Effective communication is not about QUANTITY of words; rather it’s about QUALITY that matters. Maximise the meaning of what you want to say with minimal of words (YOU WON’T BE PROVIDED ANY EXTRA SHEET. Use your mind and ink judiciously! )

• You can go through Economic Times Supplement-Brand Equity, AFAQS.com, Lighthouseinsights, SocialSamosa and just make sure you know about popular campaigns (Pay heed to categories like : Telecommunications, FMCG, BFSI)

• TAGLINES-This needs no EXTRA PREPARATION, be sure you know what and how taglines are used for brand communication. Be sure you know the most popular ones. You might be asked to write about it)

• Flip through newspapers, scan through current happenings, political scenario, political campaigns.

And yeah, cliché words like *Confidence*, *Hope*, *Common Sense* plays an important role too.

ALL THE VERY BEST! IIMC is a place which will make a remarkable difference in your life, it will bring out the best in you. Be it the faculty or people you’ll meet here, you’ll carry a lot of things post IIMC and not just a post graduate diploma.

“Quiet, Calm, Deliberation Disentangles Every Knot”