If you're reading this blog, it's fair to assume that you're taking your IIMC preparation seriously, which is smart. But although you're taking your study seriously, are you being smart about how you study? Both commitments are important if you want to do well on the entrance exam without driving yourself crazy and burning out before test day.
Most
people preparing for the IIMC exam experience a range of emotions relating to
the test: fear, excitement, and loathing -- you name it. The excitement to
start a new phase of life a new chapter and the expectations that come with it
can set you in a tizzy. So how do we start?
You
must Assess, Acquire and Achieve :) Asses the problem in hand, acquire the
skills to overcome it and then got for the kill and achieve it!
Everyone
who is preparing for the exam on Advertising and Public relations must approach
the exam with an open mind. They must be aware of the current advertising
campaigns which are doing well or have captured their attention as consumers.
It can be anything from a simple Mentos ad to the Vodafone zoo zoo and
advertisements which created an impact or which can still be recalled easily
must be pre prepared by reading about the same.
In
the written exam, write your answer to the point and chose the correct
vocabulary to express yourself creatively. The length of the answer is of
little importance as compared to the content of the answer. Thus, you must try
and stick to the word limit (which is usually mentioned in the question paper)
If you don't fully understand the question type, you should spend some time
reviewing it. However, it would be a mistake to devote a large chunk of your
time on understanding one question or answering one question for that matter,
because you know it thoroughly. In both cases you'll screw up on the time
management part for other answers.
Thinking
rationally, analyzing a question is necessary yet the beauty lies in answering
them creatively. So “think hatke” and nobody will reprimand you for it :) You
must break out of your comfort zone.
As
far as the interview and GD is concerned the only sane piece of advice I can
give is: Be yourself and wear a smile. The people in the panel are very learned
and experienced so do not try to fake something if you do not know about it but
do not be intimidated by the pressure created on you either. The panelists
might want to grill you and have the last laugh yet believe in yourself stay
confident and stay positive.
You've
already made the critical decision to take your preparation seriously. Now
reward yourself, by making your study time as efficient, effective, and fun as
possible: read. Read as much as you can on variety of topics ranging from
political campaigns to consumable products to gadgets, their advertisements etc
and then pause. Why? It is important to stop, think and analyze the content and
visuals, why did you like or dislike it? You must reason it out with yourself
and your friends and try to gather opinions which might come to your rescue
while drafting answers.
IIMC
offers a plethora of activities, grooms your personality and adds to your
knowledge bank by giving a fresh perspective on simple things around you. It
has been a treat to be a part of the IIMC AD-PR journey with the best minds
around you from friends to mentors…and as I write this.. The nostalgia creeps
in and I am lost on the track of memory lane yet again :)
P.S.
Good luck and feel free to contact me at reva.malhotar4@gmail.com. Will definitely help you
with even the stupidest of questions: P
No comments:
Post a Comment